How might we create a compelling communications and engagement framework that empowers NWG staff, partners, and stakeholders to understand and implement the ambitions of the Carbon 5-Point Plan?
Challenge
NWG’s Carbon 5-Point Plan sets a clear, ambitious path toward net zero. But the challenge now lies in translating that strategy into action - everywhere, every day, and by everyone.
This sprint will focus on the cultural and communication side of carbon: How might we create a compelling communications and engagement framework that empowers NWG staff, partners, and stakeholders to understand and implement the ambitions of the Carbon 5-Point Plan?
We’ll explore how to make the strategy real, relatable, and actionable - so carbon awareness becomes embedded in everything we do.
What will we do?
Through collaborative, creative design sessions, we’ll co-create a bold yet practical communications and engagement framework for NWG’s carbon journey. Together, we will:
- Identify key moments and roles where carbon decisions are made (and missed)
- Craft messages and narratives that connect the 5-Point Plan to everyday tasks
- Explore formats, tools, and campaigns to spark and sustain engagement
- Define behaviours, rituals, and recognition that build carbon-smart habits
- Design a culture blueprint that turns technical ambition into people-powered action
How we will do it?
Participants will take part in:
- Carbon journey mapping - where and how people influence emissions
- Message testing and storytelling labs - to make carbon relatable across roles
- Co-design of engagement tools - toolkits, nudges, prompts, visual assets, and leadership messaging
- Behavioural insight sessions - to identify drivers and blockers of cultural change
- Visioning and roadmap planning - for sustained rollout through to AMP8 and beyond
Target Outcomes
By the end of the sprint, we aim to deliver:
- A clear, co-created communications and engagement framework aligned with the Carbon 5-Point Plan
- A suite of tested messages, visuals, and ideas for toolkits or campaigns
- Defined pathways to build carbon literacy and action at every level
- Recommendations for integrating carbon into existing systems (induction, comms, ops, leadership)
- A practical, people-first roadmap to embed low-carbon culture across NWG and its partners
