How Might We Statement
How might we make the National Trust’s ‘Festival of Blossom’ more engaging for young people and inspire them to take an active interest in nature using blossom as a catalyst?
Summary of the Challenge
Each Spring the National Trust celebrates the ‘Festival of blossom’ which provides an opportunity for people to connect with nature and each other in a joyful and reflective celebration. In this dash we will investigate how we can make this festival more relevant to and inspire young people to take an active interest in nature using blossom as a catalyst. Help us to explore how we can use a variety of immersive and social media platforms as a gateway to experience blossom under different climate scenarios, which could then be launched/piloted during the National Trust’s ‘Festival of Blossom – 2026’.
Sponsor Details
The sprint is sponsored by the National Trust, an organisation dedicated to preserving and promoting the natural and cultural heritage of the United Kingdom. The National Trust is committed to engaging young people and using innovative methods to connect them with nature.
